Benefit of adding Google AdSense Matched Content to your site or blog Google AdSense Matched Content has been available on my domain for quite some time but I was hesitant to start using it. My main reason was that recommended article links tend to be spammy and annoying. However, after quite a bit of deliberation I decided to give it a go and was quite surprised with results. The main outcome was more page views on my blog and as a flow on effect, more potential advertising revenue.
Using Google DFP with AdSense on responsive pages I've been using Google DFP instead of AdSense on a number of sites that I run because it relaxes some of the AdSense rules and more importantly gives you fuller control of your ad placement. For example you can easily place AdSense ads on infinite scroll pages using DFP, which can't be done with standard AdSense code. One place that DFP falls short however is the ability to use responsive ads. This example shows how with a bit of extra code it is possible to make DFP ads somewhat more responsive friendly.
How to use Google AdSense on infinite scroll web pages If you want to use Google's AdSense on your page that has an infinite scroll set up (like I do on travelblog.ws) you could be out of luck both because AdSense T&Cs forbid more than 3 of the same ad unit being shown on the same page and secondly because the AdSense code is simply not set up for that. However this article is about getting AdSense working on infinite scroll pages so there is a way to do it, read on to find out how.